In Dubai, branded homes command double rents, driven by luxury amenities and high demand. The influx of high-net-worth individuals is transforming the market, making Dubai a long-term choice. Branded residences see premium rents, with some units doubling non-branded rates. Dubai’s real estate market experiences a surge in branded launches, attracting global elites. Market expert Lewis Allsopp predicts growth until 2025–2027 when off-plan rentals meet demand. Luxury homes, especially in prime locations, show potential for significant price increases.

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