Revitalizing Tradition: Jumeirah’s Brand Story
Jumeirah, the renowned hotel chain, revealed its fresh brand identity on Tuesday, signaling its plan to double its portfolio by 2030.
The iconic Burj Al Arab Hotel set the stage for the unveiling, showcasing the new branding alongside a visual journey through Jumeirah’s history.
In sync with its growth strategy, Jumeirah announced the addition of properties, including Jumeirah Le Richemond in Switzerland, Jumeirah Marsa Al Arab, and Jumeirah Red Sea in Saudi Arabia.
Michael Grieve, Jumeirah’s Chief Brand Officer, emphasized the brand’s heritage of hospitality, tracing back to a time when it offered shelter and fostered exchange among travelers. He highlighted Jumeirah’s commitment to enriching guest experiences while upholding its legacy.
Expanding globally, Jumeirah aims to focus on boutique-style properties across the US, Europe, Africa, and Asia.
Thomas Meier, Jumeirah’s Chief Operating Officer and Interim CEO, reflected on the brand’s journey, from redefining luxury hospitality with the Burj Al Arab twenty-five years ago to its current portfolio. He expressed confidence in the brand’s future, driven by a refined visual identity and a commitment to excellence in guest experiences, poised for expansion.